Addition to Brand and Manufacturer Loyalty Programs Gives Marketers Unprecedented Amounts of Data
Palm Springs, CA, February 27, 2017 (Newswire.com) - Social Annex, the only software vendor with a complete platform of Customer Loyalty and Advocate Marketing solutions, is announcing the debut of an exciting new addition to its solutions for omni-channel loyalty for manufacturers and brands--the Receipt Data Aggregator.
The Receipt Data Aggregator represents a new way for branded manufacturers who sell products through retailers to identify, connect with, and nurture loyal customers. It plugs into a brand’s loyalty program to gather more loyalty members, accumulate valuable data--including information about shoppers’ third-party purchases--and help reward customers for their continued business.
The Receipt Data Aggregator gives branded manufacturers a trio of new opportunities. First, they can identify and develop strong relationships with customers that they previously couldn't pinpoint. Better still, they now have the chance to foster advocacy among these shoppers. Finally, they can refine so many components of their business thanks to their unprecedented access to retailer data.
Diana Smith, Director of Product, Social Annex
How the Receipt Data Aggregator Works
On the simplest level, the Receipt Data Aggregator lets shoppers in a manufacturer’s loyalty program submit third-party receipts in order to earn points for purchases. They can do so through three methods:
- Receipt scanning with a camera phone and mobile upload
- SMS receipt forwarding
- Email receipt forwarding
However the shopper submits a receipt, it will be processed, stored in a database, and used to award points. In the case of physical receipts, the Receipt Data Aggregator uses optical character recognition (OCR) to process the data. The Receipt Data Aggregator is pre-integrated with a continuously growing list of top retailers, so receipt formats from a wide range of sellers are instantaneously recognized.
Benefits of the Receipt Data Aggregator
In addition to the regular benefits associated with a well-executed omni-channel loyalty program--like a 5-20% increase in repeat purchase rate and average order value--the Receipt Data Aggregator presents manufacturers whose customers are typically obscured by retailers with a new chance to identify and communicate with them.
Customers respond to the convenience of earning loyalty points for purchasing items they love in their regular routines. 15% or more of an in-store customer group will sign up for a loyalty program due to the convenience of the Receipt Data Aggregator.
Perhaps most importantly, when loyalty members submit their third party receipts to a manufacturer, they’ll be sharing highly actionable data. Companies using the Receipt Data Aggregator can see what other purchases their loyalty members are making, and use that information to refine their product development, market positioning, packaging, and so much more.
Discover more about the Receipt Data Aggregator here.
Additionally, those attending the eTail West Conference this week in Palm Springs can visit Social Annex at Booth W18 and hear Founder and Chief Strategist Al Lalani give the opening and closing remarks for the final day of the conference on Thursday, March 2.
As Diana Smith, the Director of Product at Social Annex, notes, “The Receipt Data Aggregator gives branded manufacturers a trio of new opportunities. First, they can identify and develop strong relationships with customers that they previously couldn’t pinpoint. Better still, they now have the chance to foster advocacy among these shoppers. Finally, they can refine so many components of their business thanks to their unprecedented access to retailer data.”
About Social Annex:
Social Annex offers the only complete customer loyalty and advocate marketing platform that transforms browsers into loyal brand advocates. The unified platform of Customer Loyalty, User Generated Content, Social Login, Refer a Friend, and Visual Commerce solutions work together to deliver comprehensive customer data and seamless customer experiences. Learn more about our platform, fully managed services, and pre-built integrations at www.socialannex.com.
Source: Social Annex
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