Eighty-Five Percent Growth in Partner Eco-System Enhances Annex Cloud's Ability to Serve Clients

Annex Cloud is enhancing its ability to serve customers by expanding relationships among key partner networks

Annex Cloud rapidly expanded its partner eco-system by 85 percent in 2017. In the last 12 months, the Annex Cloud team has expanded key integrations to include all key e-commerce platforms and email service providers. The business development team also advanced relationships with leading system integrators and strategic agency partnerships. 

The growth of Annex Cloud’s partner eco-system helps deliver better products and services for clients. The advantages for clients include more efficient integrations and quicker turnaround times for Annex Cloud products, better service and understanding of a client’s overall marketing stack and more seamless experiences for end customers. 

The Annex Cloud platform helps us expand our capability across the customer journey and improves our ability to build more seamless experiences to increase customer lifetime value.

Art Schopp, Listrak

“The Annex Cloud platform helps us expand our capability across the customer journey and improves our ability to build more seamless experiences to increase customer lifetime value,” said Art Schopp at Listrak

A significant factor in the growth of the partner network at Annex Cloud is the unique value proposition of the platform. Combining customer loyalty, user-generated content and referral marketing into a single technology solution enables partners to supply their clients with a single vendor to solve multiple challenges at once. 

“Our customers find tremendous value and cost advantages in working with one vendor for their customer loyalty, referral marketing and user-generated content needs,” said Martina England, director of Global Strategic Alliances at Corra.

“We’ve experienced significant growth in 2017 within the partner community since announcing our strategic alliances with Salesforce Marketing Cloud, SAP Hybris, Oracle, Episerver and Digital River,” said Steve Swain, VP of Business Development at Annex Cloud. “And, we are planning to continue to capitalize on this momentum and rapidly grow our network and relationships as we head into 2018.” 

Source: Annex Cloud

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